With an initial surge putting its stock value over $11.50, it quickly dropped below $10 and now currently sits at $3.56 – with over 60 discontinued games. This led Zynga to a fast-track IPO in late 2011, initially being offered at $10 a share for an estimated valuation of $7 billion. This didn’t stop Zynga from pushing on, continuing to produce a wide number of various games, all integrated into the Facebook platform. In response to this immediate success, Zynga continued to produce ‘Ville’ games including CityVille, Petville, and Fishville – each with a healthy number of monthly users.īut behind the facade of its commercial success was the worrying fact that 2010 was the only year the company turned a profit – although a healthy profit of $90.5 million – and since 2008 the accumulated net losses were closer to $600 million. Within four days of its launch, Farmville had attracted over one million daily active users, and nearly $30 million in six months.įor a time, Facebook users flocked to the farming simulation game which promised SimCity-style gameplay involving the simplicities of farm life and Farmville achieved revenues of $235 million the year it was released. Nearly ten years ago, online gaming developer Zynga launched Farmville, an Adobe Flash gaming app on Facebook.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |